Wednesday 6 and Thursday 7 May 2026 at Allianz MiCo, Fiera Milano Congressi.

Netcomm Forum 2026: the ticketing portal is now open to attend the event redefining the boundaries of e-commerce and New Retail.

To request a pass as Rational AI guest contact us here.

To request press accreditation: write to netcomm@createpr.it

All information on the event programme is available at this link.

The ticketing portal for Netcomm Forum 2026 is now open. The event — Italy’s leading reference for digital commerce — is scheduled for 6 and 7 May 2026 in Milan, at Allianz MiCo. The XXI edition, themed “Value Commerce – The New Era of Digital & Omnichannel Experience”, will focus on the transformation of digital commerce in the age of Artificial Intelligence, exploring emerging challenges and opportunities for businesses in the sector. The programme will revolve around macro themes including AI Marketing and Customer Engagement, E-commerce Technologies and Platforms, Retail Tech and In-store Innovation, Logistics, Supply Chain and Fulfillment, Digital Payments and Fintech, alongside reflections and in-depth discussions on strategy, data governance, and omnichannel models.

Among the most relevant new features this year: the Netcomm AI Theatre, a dedicated space for advanced technologies where experts and companies will present use cases and projects on the new AI-driven value chain. The Talent Village also returns — a meeting point dedicated to skills and organisational innovation, with a programme focused on the role of new digital professions.

Space is also given to creativity and sector excellence: in addition to the return of the Creativity Award, dedicated to the most original campaigns produced by exhibitors and sponsors, the 2026 edition will host the awards ceremony for the new Netcomm Award – Consumers’ Choice, the recognition that places the consumer’s voice at the centre of evaluating the best online shopping experiences.

Rational AI will also be present at Netcomm Forum 2026. The team will be available at stand ST20 in the startup area to discuss the platform, its approach to sovereign AI, and trustworthy AI for enterprise. It will be an opportunity to explore how Rational AI enables organisations to adopt Artificial Intelligence in a controlled, compliant, and auditable way — with full data ownership, no vendor lock-in, and a centralised governance layer that works across existing systems.

Full event agenda (subject to updates): https://www.netcommforum.it/ita/agenda/

Event ticketing link: https://www.netcommforum.it/ita/biglietteria/

Netcomm

Netcomm, the Italian Digital Commerce Consortium, is Italy’s reference association for the e-commerce sector and a key stakeholder in the dialogue on the regulatory evolution of the digital market at national and European level. Netcomm brings together over 480 companies — including international corporations and small to medium excellence businesses — and represents the largest professional digital community in Italy, capable of providing an authoritative vision and anticipating technology-driven market and business evolutions. Since 2005, the Consortium has made available an exclusive platform of educational content, research, case studies, and digital reference models. Netcomm is among the founding members of Ecommerce Europe, the European E-commerce Association involving over 150,000 companies across Europe. For more information: https://www.consorzionetcomm.it